Thursday, October 11, 2012

Blogosphere & Music

It's fascinating to see the morphing of the music industry through the rise of blogging. More and more we see bands setting up obligatory blogs to stream their music in a pre-release effort to promote their music. In the case of the 5 headed beast of alternative rock (They who shall not be named)
This turned the band into legends, for they released the critically acclaimed In Rainbows digitally for free before the physical release. The fans freaked, the industry freaked, the lawyers freaked, but it all worked out in the end. The pre-release gave an opportunity to promote their album to the lazy former Napsters, who of course bragged about the album to everyone they could reach on their grubby little mouses. While the band certainly isn't the first band to do this:
They're certainly the most famous. Now, it seems that every band is releasing their album for streaming for promotion on their blog or soundcloud page as well as sites such as NPR, Pitchfork. This is also being down for music videos, but from the link below, we can see that particular venue can turn ugly very fast: http://pitchfork.com/news/46765-erykah-badu-is-super-pissed-at-the-flaming-lips-right-now-about-that-nsfw-video/

Ending on a good note: Since Trent Reznor seems to be undeservedly cast in the shadow of Radiohead, I'll finish the post with the last known music video of NIN:


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